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THE LARRY JAY SS20 ‘ZONGO’ LOOKBOOK

Focused on promoting and controlling the narrative of his hometown that had been described as the ghetto by non-residents, Fashion Designer, Larry Jafaru, uses fashion as a means to showcase the beauty and positive side of Zango, Accra.

The SS20 as well as AW19 cotton (brocade) fabrics were hand tied and dyed with vintage techniques by Guinean artisan dwellers who migrated to these communities in Ghana to trade and also enhance their livelihoods.

Larry decided to take everything back to the community that brought him up because his mission is to build a sustainable brand that is ethically and socially responsible to its environment, a brand that will empower and give back to these communities in its own little way.

The brand allowed itself to be inspired by the antique shapes and cuts of these settlers which is in accordance with the brand’s aesthetic of minimal and flowy silhouettes yet unusual. Scenic brass accessories with gold and silver finish made for this collection were inspired by migrants from the Sahel areas.

The brand’s new Najdi Sandals introduced this season originated from the Islamic Arabians in the late 17th century and was widely used by both men and women in the Sahel African areas. Purses made with genuine leather detailing and handles, sophisticated little satchels and buckets bags with brass handles were made with the brands signature material, Natural Jute Fibres, dyed in black and grey colours to go with the season’s colour palette.