This week, Lagos Fashion Week will continue with its exploration of online presentations. Week 3 of the Woven Threads exhibition is here!
Today (20th April), Sarah Diouf, Creative Director and Founder of Tongoro will be leading a timely conversation on building a direct to consumer brand in Africa. This session will delve into the strategies that manage production, distribution, pricing and more. Join Sarah on Zoom at 3pm (WAT).
Register to join the discussion here.
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Sarah Diouf is the Creative Director and Founder of Tongoro, a 100 % Made in Africa ready to wear label based in Dakar. Launched four years ago, Tongoro has been consistent with her vision to build a brand that functions via a direct to consumer model. This conversation is timely as brands across the world are currently trying to adopt this model as a strategy for controlling over production, distribution, pricing and more! Sarah joins Woven Threads for a special session on Building a Direct To Consumer Brand in Africa and creating a new dynamic for Africa-based manufacturing. To register, please use the link in bio.
For the rest of the week, LFW has more discussions and workshops coming up. Stay up-to-date with the Fashion Week schedule via Instagram, at @lagosfashionweek.