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Finally a step in the right direction or much too late? That’s the question on the fashion world’s mind, in light of Victoria Secret’s recent move to embrace diversity. The women’s lingerie giant just cast it’s first “plus-size” model, Ali Tate-Cutler, in its campaign for the collaboration with Bluebella.

Speaking on this stride, Tate-Cutler took to Instagram to make the announcement, writing, “At the launch today for Victoria’s Secret and Bluebella their flagship store in NYC. I believe I’m the first size 14 on Victoria’s Secret? Regardless I’m pretty stoked to work with a brand I idolised when I was a teen. Great step in the right direction for bodies.”

After being continuously criticised for its inability to include a diverse range of bodies on its catwalks and in its campaigns, Victoria Secret is reported to be taking time to decide on new ways to rebrand.