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LONDON-BASED DESIGNER, JADE MACPEPPLE-JAJA JUST DESIGNED THE NIKES WE ALL NEED RIGHT NOW

There are only 4 days left to get your hands on these limited-edition pair of Nike sneakers, designed by  London-based designer, Jade Macpepple-Jaja. Jaja was invited by the iconic brand to rework the Air Max 95, described as “a piece of sneaker history.”

Announcing the collaboration, the designer wrote on Instagram, “Honestly this has been such a journey And INC. is so much more than a shoe to me it’s been an experience. This shoe is for everyone but it’s specifically dedicated my black sisters, a group who are undermined, underrepresented but still push themselves to be great and show up and stand up for what they believe in!”

It’s also for a good cause, which is always a huge plus. Jaja announced that a portion of the proceeds will be donated to Black Minds Matter UK, a platform which seeks to support Black people, through therapy and mental health resources. 

Limited to 350 pairs, the Air Max 95 features shades of pastel pink, cream, white and black throughout the sneaker.

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Can’t believe I’m really typing this but my sneaker ‘INC.’ that I co created with @nike and @nikebyyouworkshop goes live tomorrow at 9AM For me this sneaker is a way for me to share my journey and my story and is a way for me to raise further awareness of the necessity for true diversity, inclusion and equal opportunities for people who look like me not just in the creative field or the legal industry but across all industries. As black women many of us have always been told we would have to work twice as hard but yet we still push the boundaries and achieve greatness! 9AM Link in my bio! Thank you so much for all the support in advance! I love you all so much I will be donating a portion of the proceeds of this drop to @blackmindsmatter so please do support and cop if you can! Keep speaking up for black people, keep speaking up for justice. Black lives still matter, true change starts with unity ✊🏾 Video: @shootashwin Creative direction: @rubensmoda Photography: @_alejandra27 @yaw.shoots Styling: @sweetbabybeth Hair: @larochellecreations #nike #sneaker #nikedrop #newnikesneaker #newsneakers #video #videography #nikevideo #sneakervideo #sneakerhead #sneakers #sneakershoot #freshdrop #sneakers #photoshoot #videoshoot #behindthescenes

A post shared by JADE| Law.Fashion.Life&Shoes. (@jademacj) on

“For me this sneaker is a way for me to share my journey and my story and is a way for me to raise further awareness of the necessity for true diversity, inclusion and equal opportunities for people who look like me not just in the creative field or the legal industry but across all industries.”

Jade Macpepple-Jaja’s Nike By You Air Max 95 “INC.” retails for £154.95 GBP and is only available to purchase from July 31 to August 10 via Nike UK’s website.

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