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KANYE REVEALS THE CREATIVE PROCESS BEHIND THE YEEZY BRAND

Kanye Omari West was recently declared the third highest-earning celebrity in the world, surpassed by his sister-in-law, Kylie Jenner (at no. 2, with
$170) and Taylor Swift, who topped the list, this year (with 185). According to Forbes, his apparel brand, Yeezy is worth a billion dollars, and over the past 12 months, Forbes estimates that West has earned over $150 million, largely due to Yeezy’s Adidas deal – a line that is expected to top $1.5 billion in sales in 2019.

In an exclusive interview with Forbes, the billionaire entrepreneur goes into detail on the design methodology behind every pair of Yeezy sneakers, which are sold at a retail price of $200 – $220. “It could start with a sketch, with a vintage reference, or a previous shoe we’ve created that we’re making a newer version of, [even] feelings of films and experiences I grew up with.” Kanye reveals.

Watch the full video below: