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FASHION IN AFRICA: 5 BRILLIANT SOUTH AFRICAN BRANDS TO KNOW

Renowned for its wildlife, cultural diversity and its natural beauty, South Africa has been one of the leading countries in Africa and has garnered recognition across the globe and favoured as a destination for many travellers.

With countries like Nigeria leading the way in fashion, South Africa has equally become a fertile land for emerging stars, fashion designers, and social media influencers.

From smaller labels to successful brands, we’ve rounded up five must-know brands in South Africa.

No. 1: SELFI

This Cape Town based fashion brand is a ready to wear women’s and menswear lines. Known for their wearable tailoring and use of deconstructed and custom prints. Selfi modernizes traditional apparel by reconstructing silhouettes, playing up the use of lines and shapes. The brand has since showcased in London, New York, Cape Town and in Jo’Burg.

No. 2: PICHULIK

Owned by Katherine-Mary and started in September 2012 after her round trip to India. Pichulik is a women’s accessory brand made for “brave women” and inspired by the intimate relationship women have with jewellery. Handcrafted in South Africa with pearls, stones, wood, and gold, each unique piece of jewellery tells a story.

No. 3: DAVID TLALE

Award-winning brand and designer, David Tlale whose work has been showcased internationally and locally is known for his show-stopping gowns and expertly tailored separates with sculptural detailing and intricate applique. It is a household brand that has been widely recognized and appreciated by fashion influencers all over the world. It is a brand that defies the norm with its elegance and provocative designs.

  

No. 4: THULA SINDI

Thula Sindi is a brand known for its simplicity, sophistication, and elegance, this brand creates timeless and luxurious pieces that represents what every woman wants. The brand was reported in Elle Magazine as having had The Williams’ sisters – Serena and Venus, fighting over a Thula Sindi skirt at a boutique in Parkhurst, Johannesburg during a recent trip to South Africa.

No. 5: MAXHOSA BY LADUMA

One of Africa’s leading fashion brands in knitwear, Laduma was inspired by his vision to create a modern Xhosa-inspired knitwear that will be appropriate for Xhosa natives. It is a brand that “celebrates dark skin tones contrasted with bright hues to elevate the appreciation of colour diversity.