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The fashion industry is by no means taking a back seat in the battle against COVID-19. Chanel has joined the hundreds of companies diversifying its product line to include material that can help reduce the spread of the virus.

The French luxury house has announced that it will launch its own brand of face masks, pending approval from French authorities. Reports reveal prototypes are already being developed but a release date is yet to be announced.

According to French health minister, Olivier Veran, France currently uses 40 million face masks each week and has ordered more than a billion more, mostly from China.

“Today we are mobilising our workforce and our partners… to produce protective masks and blouses,” Chanel said in a statement. The fashion house also said it will not let go of any of its 4,500 staff, despite the pressures facing businesses at this time.

The LVMH Group, Giorgio Armani, Dior, Zara and H&M are amongst many fashion businesses who have joined the fight against the Coronavirus, making financial donations, expanding product lines to include health necessities and distributing hospital gowns and surgical masks.

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