“The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change,” Beyoncé wrote on her Instagram page, in promotion of the film and visual album, Black Is King. “I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books. I pray that everyone sees the beauty and resilience of our people.”
A large part of that history, beauty and storytelling includes contemporary African fashion. In between powerful scenes and captivating footage, viewers all around the world see Beyoncé in pieces from Loza Maléombho (the Ivorian-American fashion designer), Tongoro Studio (a favourite of the global star) and Lafalaise Dion, the Queen of Cowries from Côte d’Ivoire – some of the continent’s most talented artists.
Big names like Balmain, Valentino, and Burberry were prominently featured in the film, but the creative team behind Black Is King ensured to tap into a pool of talented independent Black designers.
“With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy.”