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NIKE INCLUDES HIJAB IN NEW SWIMWEAR LINE

Taking advanced steps towards inclusivity, Nike has announced its new ‘Victory swim collection’ that will include a full-coverage swimsuit and a hijab, this collection is set to be released in February 2020.

In a statement to launch the new line, Creative Director and VP at Nike, Martha Moore talked on how the brand aims to help women break the barriers and help them feel comfortable in participating in sports, she said ‘The more we listened, the more possibility we saw to serve female athletes in new dimensionsAs we continue broadening our vision for innovation, we’re excited to inspire more women to see themselves in sport by thinking creatively and designing inclusively. To us, Nike Victory Swim Collection shows the power of innovation to invite all women to discover the joy of sport.’

According to Nike, the line has also taken into consideration sun protection, the fabric has been designed to be lightweight, breathable and fast-drying with UPF40+ sun protection and will be available to shop globally at select stores from the 1st of February 2020.