Lookbooks – SCHICK https://iamschick.com Fashion, Beauty, Lifestyle Wed, 19 Feb 2020 10:49:24 +0000 en-GB hourly 1 https://wordpress.org/?v=5.4.2 https://iamschick.com/wp-content/uploads/2017/01/cropped-SCHICK-copy-1-32x32.png Lookbooks – SCHICK https://iamschick.com 32 32 FIRST LOOK! EPONYMOUS FASHION BRAND TUBO UNVEILS VICTORIA BY TUBO 2020 BRIDAL COLLECTION https://iamschick.com/fashion/first-look-eponymous-fashion-brand-tubo-unveils-victoria-by-tubo-2020-bridal-collection/ https://iamschick.com/fashion/first-look-eponymous-fashion-brand-tubo-unveils-victoria-by-tubo-2020-bridal-collection/#respond Wed, 19 Feb 2020 10:13:45 +0000 https://iamschick.com/?p=50129 Setting the tone for a remarkable year in fashion, forward-thinking with trends,...

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Setting the tone for a remarkable year in fashion, forward-thinking with trends, and timeless pieces befitting for the modern-day bride, Nigerian womenswear powerhouse TUBO signals a break from the norm with the latest VICTORIA BY TUBO 2020 bridal collection.

Famed for introducing an array of indigenous designs, peculiar start-to-finish sketches and cover-worthy bridal collections, TUBO continues to produce distinct bridal pieces. Best known for her creativity and impact in the bridal industry and fashion as a whole, TUBO takes an intrinsically interesting path with this collection, unreservedly daring new approaches to detailing and bridal fashion.

The VICTORIA Collection is best described as inclusive, celebrating every woman’s journey and emphasizing that marriage and divorce are not two extremes. The collection celebrates every turns and twist, highlighting the continuity of life even in monumental stages.

The Creative Director, Sandrah Tubobereni, speaks on the collection:

“Every stage and every aspect of a woman’s journey is worthy of celebration, from being single to dating, getting married, being a single mum or getting divorced. This collection breaks away from the norm. It celebrates the Tubowoman and the Tubobride in all of her glory. She is living life on her own terms and the choice is always hers, not influenced by what society thinks or expects of her. She can choose to be whoever and whatever she dares to and if she decides to celebrate her wedding or divorce in white or black, TUBO is here to celebrate her.”

This collection is a mark away from the routine bridal designs, pitching with a clear motive of class, elegance, originality and acceptance. The creative process transcends into the final product which presents the Bride with feeling the freedom to express and become.

CREDITS

Brand: @tubo__

Models: @jazzyogaga @nkemm_

Photography: @EmmanuelOyeleke

Makeup: @beautycookstudios

Styling: @tubobereni_ @harvellastyles

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THE LARRY JAY SS20 ‘ZONGO’ LOOKBOOK https://iamschick.com/lookbooks/the-larry-jay-ss20-zongo-lookbook/ https://iamschick.com/lookbooks/the-larry-jay-ss20-zongo-lookbook/#respond Tue, 11 Feb 2020 11:03:57 +0000 https://iamschick.com/?p=49569 Focused on promoting and controlling the narrative of his hometown that had...

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Focused on promoting and controlling the narrative of his hometown that had been described as the ghetto by non-residents, Fashion Designer, Larry Jafaru, uses fashion as a means to showcase the beauty and positive side of Zango, Accra.

The SS20 as well as AW19 cotton (brocade) fabrics were hand tied and dyed with vintage techniques by Guinean artisan dwellers who migrated to these communities in Ghana to trade and also enhance their livelihoods.

Larry decided to take everything back to the community that brought him up because his mission is to build a sustainable brand that is ethically and socially responsible to its environment, a brand that will empower and give back to these communities in its own little way.

The brand allowed itself to be inspired by the antique shapes and cuts of these settlers which is in accordance with the brand’s aesthetic of minimal and flowy silhouettes yet unusual. Scenic brass accessories with gold and silver finish made for this collection were inspired by migrants from the Sahel areas.

The brand’s new Najdi Sandals introduced this season originated from the Islamic Arabians in the late 17th century and was widely used by both men and women in the Sahel African areas. Purses made with genuine leather detailing and handles, sophisticated little satchels and buckets bags with brass handles were made with the brands signature material, Natural Jute Fibres, dyed in black and grey colours to go with the season’s colour palette.

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THE KOMOLE 2.0 ‘DEOLA TROPICAL GALACTICA’ IS HERE! https://iamschick.com/lookbooks/the-komole-2-0-deola-tropical-galactica-is-here/ https://iamschick.com/lookbooks/the-komole-2-0-deola-tropical-galactica-is-here/#respond Wed, 23 Oct 2019 15:47:46 +0000 https://iamschick.com/?p=44017 Deola Sagoe has officially released the lookbook for its ss20 collection and...

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Deola Sagoe has officially released the lookbook for its ss20 collection and the internet is drooling over how exotic it looks. The Tropical Galactica makes use of the signature luminous fabric known with the Deola Sagoe brand but takes a step away from the laser cut feature from the Komole Collection; however, the SS20 features various contemporary styles fit for the traditional and modern bride.

Via their Instagram page, Deola Sagoe describes the Tropical Galactica saying it “remarkably contemporises the look and feel of the silhouette for the modern-day bride and makes the separates more wearable and adaptable to the Global consumer.”

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JIMMY CHOO X NET-A-PORTER PRESENT THE ULTIMATE CAPSULE COLLECTION https://iamschick.com/fashion/jimmy-choo-x-net-a-porter-present-the-ultimate-capsule-collection/ https://iamschick.com/fashion/jimmy-choo-x-net-a-porter-present-the-ultimate-capsule-collection/#respond Wed, 09 Oct 2019 10:24:00 +0000 https://iamschick.com/?p=43781 Noting its presence in the wardrobe of most of the stylish women...

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Noting its presence in the wardrobe of most of the stylish women from across the world, Jimmy Choo has teamed up with top online fashion retailer, Net-A-Porter. Creative Director, Sandra Choi describes the typical Jimmy Choo woman as “unanchored and transient, constantly on the move, which makes her so of the moment”. The collection features 10 shoes and 3 bags drawing inspiration from your favourite celebrity’s red carpet look. see more.

 

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O’TRA BY BECCA IS REDEFINING BRIDAL WEAR IN NIGERIA WITH THIS NEW COLLECTION https://iamschick.com/lookbooks/otra-by-becca-is-redefining-bridal-wear-in-nigeria-with-this-new-collection/ https://iamschick.com/lookbooks/otra-by-becca-is-redefining-bridal-wear-in-nigeria-with-this-new-collection/#respond Tue, 08 Oct 2019 11:18:42 +0000 https://iamschick.com/?p=43723 This collection by O’tra By Becca is not only offering modern brides...

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This collection by O’tra By Becca is not only offering modern brides and grooms alternative looks for their Big Day, it also puts a twist on bridal party wear.

In these modern times, where couples are now adopting ‘Groom’s Maids’ and ‘Bride’s Men’, O’tra By Becca aimed to bring the edge with this Bridal Party collection, which includes short wedding dresses, blazers, full skirts and waist coats. There is indeed something for everyone; whatever your style or dream wedding might be.

The Bridal party collection, which also features outfits for wedding guests and engagement parties, is ivory and gold themed, signifying the luxury and richness of the brand. O’tra By Becca seeks to explore the evolving personality of the modern millennial.

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INTRODUCING ‘THE RENÉE COLLECTION’ BY ESALAGOS https://iamschick.com/lookbooks/introducing-the-renee-collection-by-esalagos/ https://iamschick.com/lookbooks/introducing-the-renee-collection-by-esalagos/#respond Mon, 02 Sep 2019 11:52:33 +0000 https://iamschick.com/?p=42107 Nigerian women’s wear brand EsaLagos presents their latest fashion offering named The...

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Nigerian women’s wear brand EsaLagos presents their latest fashion offering named The Renée Collection and it is better than ever! The collection focuses on subtle and chic looks with lovely new textures, as well as signature designs to complement the new range, making the pieces stylish, natural and colourful.

According to the creative director, Adenike Adojutelegan, “We created relaxed designs that are as elegant as they are comfortable. What’s more, the soft, breathable and vibrant fabrics will keep you unruffled anytime you wear them as they are perfect for the day or night out.”

Pieces from the collection will give you that flexible look that is designed to flatter. We are sure you will love the Renée collection as much as we do, and we can’t wait for you to start wearing our new styles and enjoy some beautiful times in style!

Credits

Designs: @esalagos

Photograhy: @iam_milare

Publicist: @moafricapr

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TOP PICKS: CAMPAIGNS WE LOVED THROUGH THE YEAR https://iamschick.com/fashion/top-picks-campaigns-we-loved-through-the-year/ https://iamschick.com/fashion/top-picks-campaigns-we-loved-through-the-year/#respond Mon, 26 Aug 2019 16:28:22 +0000 https://iamschick.com/?p=41873 This year has seen several creative campaigns that make us want to...

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This year has seen several creative campaigns that make us want to spend our money with no regrets. Brands have taken a dive into the creative pool to create several forms of awareness for their products, using mediums such as events, properly curated stills and videos. Here are a few of our top campaigns so far in the year from African countries.

ANDREA IYAMAH BRIDE

BUDWEISER NIGERIA

JAY MODIVA

KENNETH IZE

MAZELLE STUDIO

RICH MNISI

TIFFANY AMBER

TITI ADESA

TONGORO STUDIO

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THE TAILORED ‘S.W.I.F.T COLLECTION’ FOR THE DAPPER MAN BY HENRY COUTURE https://iamschick.com/designers/the-tailored-s-w-i-f-t-collection-for-the-dapper-man-by-henry-couture/ https://iamschick.com/designers/the-tailored-s-w-i-f-t-collection-for-the-dapper-man-by-henry-couture/#respond Mon, 26 Aug 2019 10:08:16 +0000 https://iamschick.com/?p=41833 Henry Couture as a brand takes pride in three core values of...

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Henry Couture as a brand takes pride in three core values of STYLE, CLASS & TIMELINESS! Our sole aim is to embolden the Nigerian culture via fashion.  The S.W.I.F.T collection stays true to our brand essence with the combination of various pieces that form a visual description of sartorial elegance and style at first glance.

True to its name, each piece is tailored to add a minimalist appeal to an intricate design with a comfortable fit that makes you stand out. This collection is tailored to perfection with a hint of luxury, taking every moment into consideration for the dapper man.

Photography: @awgz

Styling: @Akinbodeoreoluwahenry

Creative direction: @eddiebongo

Accessories: @indulgence

Instagram: @henry_couture

Website: Henrycouture.ng

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AYO VAN ELMAR’S SALT SS20 COLLECTION WAS INSPIRED BY THE BLACK SHORES ON A SPANISH ISLAND https://iamschick.com/lookbooks/ayo-van-elmars-salt-ss20-collection-was-inspired-by-the-black-shores-on-a-spanish-island/ https://iamschick.com/lookbooks/ayo-van-elmars-salt-ss20-collection-was-inspired-by-the-black-shores-on-a-spanish-island/#respond Fri, 16 Aug 2019 14:30:30 +0000 https://iamschick.com/?p=41500 Afro-European fusion fashion brand Ayo Van Elmar has launched its spring-summer 2020...

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Afro-European fusion fashion brand Ayo Van Elmar has launched its spring-summer 2020 collection called ‘Salt’, the collection was incentivised by Ayo’s imaginative moments on black shores of volcanic rocks on the Spanish Islands of Lanzarote.

Watching the sunset, and gazing at the beauty of light hitting the salt lakes, Ayo studied the reflecting rays and observed light bouncing off the salt beds. This motivated her choice of deep, vivid and vibrant colours.

Featuring an array of starkly contrasting palettes, experimental fusions, diverse cuts and sheer pieces unfold in a synergy of togetherness. Rent-a-Party’s luxurious show space emitted the perfect radiance that spiced up the ambience with a fine touch of elegance.

Watch Behind The Scene Video Here

 

Models

Michelle Dede  @Michelledede

Elizabeth Oputa  @elizabethpam

Make-up  Nuyu Studios  @nuyustudios

Hair  @Zubi Hair

Photography Glo Ernest Photography @glo_ernest

Videography @36television

Location Rent-a-Party   @rentapartyng

Creative Direction  Ayo Elizabeth Olaogun  @motunrayo.olaogun

Collection  SALT | Spring Summer 2020  @Ayovanelmar

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HERE IS THE INCLUSIVE AND DIVERSE 2020 COLLECTION BY LISK https://iamschick.com/lookbooks/here-is-the-inclusive-and-diverse-2020-collection-by-lisk/ https://iamschick.com/lookbooks/here-is-the-inclusive-and-diverse-2020-collection-by-lisk/#respond Fri, 16 Aug 2019 11:36:20 +0000 https://iamschick.com/?p=41471 Inspired by the everyday individual, LISK pushes the envelope with its most...

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Inspired by the everyday individual, LISK pushes the envelope with its most recent collection, the brand embodies what fashion is all about in terms of individuality and inclusion. This collection points out the availability of an outfit for every individual regardless of their body size, body type, style preference, age and lots more.

“We have always been about the individual and we carefully tailor our outfits to suit them. We can’t help but show how versatile we are as we showcase different outfits that fit into the daily lifestyle of an individual from the board room to the Owambe and everything in between.”

The lookbook features Kelechi Amadi-Obi, Denola Grey, Idia Aisen, Damilola Ogunsi, Davou Pwajok and Tosin of The Styleinfidel.

Photography – Insignia

Filming – Oluchi Nsofor

Stylist – The Styleinfidel Studio

Publicist – YD Agency

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