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THE IMPORTANCE BEHIND THE THEME OF WORLD CANCER DAY, THIS YEAR

Chances are you’ve already been handed informative brochures on cancer awareness on your way to work, scolled past a number of heartfelt posts on Instagram (or shared some yourself), or seen the #WorldCancerDay hashtag trending on Twitter. World Cancer Day, one of the most important international days of recognition, is marked annually on February 4, to raise awareness of the cancer disease and to increase awarness of its prevention, detection, and treatment.

2020 marks both the 20th anniversary of the day and the midway point of the three-year ‘I Am and I Will’ campaign. According to the official World Cancer Day website, “‘I Am and I Will’ is a call-to-action urging for personal commitment and represents the power of individual action taken now to impact the future.”

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We’re proud to announce that UICC and @istitutomarangoni have teamed up for a special @worldcancerday 20th anniversary collaboration. Together, we launched the ‘Design for Progress’ competition, challenging students to design a t-shirt that celebrates the modern-day heroes living with cancer as well as the heroes working to prevent and treat the disease. A huge thanks to our judges @biancabalti @efarneti @princessdinamired and Malcom McInnes who helped choose the final winning design among the many amazing submissions. Today, on #WorldCancerDay, we’re excited to reveal the chosen winning design is by Aimone. Congratulations Aimone! @aimone.pitacco Thank you to all the students who took part and for showing the world that we can all stand up, speak up and set up for a #cancer-free future. #WorldCancerDay #IAmAndIWill #IMcreations

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The reason for creating a multi-year – as opposed to single – campaign was to create more long-term impact, “by increasing public-facing exposure and engagement, more opportunities to build global awareness and impact-driven action,” according to organisers. Some of the most popular types of cancer around the world still include breast, lung and prostate cancer.

There are several ways everyone can be a part of the global fight against this disease, including creating custom social media post with your own personal message of the commitment and hosting your own World Cancer Day event.

Find out more about how to take action.