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20 Jun


South African Media Personality and fashionista Ayanda Thabethe lived it up in the beautiful city of Genoa in the great way we knew she would. Genoa is a place of several firsts and superlatives: the first bank, Casa San Giorgio, 1407; the first soccer team, Genoa C.F.C., 1893; the most famous explorer, native son Cristoforo Colombo; and the most notable prisoner, Marco Polo, who was imprisoned in 1298 during a war between Genoa and Venice, then rival republics. Now, it is the first place where SCHICK is getting major FOMO as South African Media Personality Ayanda Thabethe takes the serene city.

Genoa is one of these fascinating Italian cities that remain off the tourist radar as it is yet relatively unknown to the millions of tourists who visit Italy every year. This Italian port town is packed with appeal but often misses out on the attention it deserves, eclipsed by its more famous city counterparts in the south. But Ayanda has brought it to the fore as she takes it with pure grace and style!

Aside from being home to Italy’s oldest football team, and the site of Europe’s – arguably the world’s – first bank, Genoa has bags of medieval charm, complete with cathedrals, tiny alleyways and hidden piazzas. It also sits at the heart of the Italian Riviera – meaning that from its working port you can escape to charming fishing villages and magical coves. The city that the scholar Petrarch described as ‘La Superba’ has plenty to offer…

The old town especially is a maze of alleyways ripe for exploration and Ayanda literally shows us how it’s done as she takes the city, presenting her favourite sites to her followers.

SCHICK definitely loves the way she shows us another part of Italy.

Photography Courtesy:



Tutu Adetunmbi

Tutu is an avid multitasker and great at organisational effectiveness and with a change in media and a change in fashion together, you have a whole lot of change, but that’s just a fun challenge for an editor! With a degree in Law and Masters in International Law and diplomacy, she took her writing skills into the creative space, visualising and creating fashion & lifestyle editorial content in her field and has never looked back.

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