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5 Oct


Its wall to wall orange fever at the Hermès Manchester boutique which relaunched today to host the luxury label’s Hermèsmatic pop-up. Since launching originally in Strasbourg, this is the first time the pop-up is coming to the UK. The concept aims to breathe new life into vintage Hermès scarves by dip-dying them in one of three colours; denim blue, fuchsia pink or bright red. The colour wash happens at the Hermèsmatic pop-up and people watch the machines in action – and two days later, the new look is ready to collect!

The retro design of the pop-up laundrette store is giving us decor inspiration, and we love the nectar inspired carpets, with washing powder boxes emblazoned with the brand’s moniker piled high in the carrot colour Eames-style plastic chairs. The wash baskets filled with tie-dye silk scarves to the chic washing line.

The Manchester outlet will only be open for a week, through to October 12, and will host free silk styling workshops, teaching shoppers how to transform their silk scarves into headpieces, bags, crowns, clothing and more!

Take a look inside the pop-up store in our gallery.

Photography Courtesy:

Jonathan Keenan

Tutu Adetunmbi

Tutu is an avid multitasker and great at organisational effectiveness and with a change in media and a change in fashion together, you have a whole lot of change, but that’s just a fun challenge for an editor! With a degree in Law and Masters in International Law and diplomacy, she took her writing skills into the creative space, visualising and creating fashion & lifestyle editorial content in her field and has never looked back.

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