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LONDON FASHION WEEK IS GOING DIGITAL AND GENDER-NEUTRAL

2020 is definitely the year of big changes. For the first time, London Fashion Week will be take place completely virtually, due to government restrictions on physical gatherings during the COVID-19 pandemic.

However, this year’s event will be even more unique. June is typically the month where London Fashion Week Men’s is held, but this time, both menswear and womenswear designers will be showcasing. Nonetheless, fashion insiders and enthusiasts can still expect a robust experience, as the virtual event will include interviews, podcasts, designer diaries, webinars and digital showrooms, all available on londonfashionweek.co.uk.

Fashion Week shows have notoriously been criticised for being environmentally-unfriendly, racking up carbon footprint due to their sheer size and cost of production – not to mention the collective amount of air travel involved in attendance.

According to British Fashion Council’s Chief Executive, Caroline Rush, this is a time to reassess and reflect on best practices for the industry, moving forward. “It is essential to look at the future and the opportunity to change, collaborate and innovate.”

“Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this.”

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