With the rise – and success – of fast fashion comes a lot a criticism. American-based online retail company, Fashion Nova is in the news this week for reportedly producing a knock-off of one of Versace’s most iconic designa – a green leaf-print dress. This gown was made famous by J-Lo, when she wore it on the red carpet, nearly 20 years ago, to the 2000 Grammy Awards.
It’s not the first time the two fashion labels are at loggerheads. In the past, Versace has taken legal action against Fashion Nova’s use of its black and gold Barocco design and its Pop Hearts design.
According to the lawsuit, “Fashion Nova’s ability to churn out new clothing so quickly is due in large part to its willingness to copy the copyrighted designs, trademarks and trade dress elements of well-known designers such as Versace, and trade on their creative efforts in order to bolster Fashion Nova’s bottom line.”
Further, it states, “Fashion Nova’s Infringing Apparel is plainly a deliberate effort to exploit the popularity and renown of Versace’s signature designs, and to trade on Versace’s valuable goodwill and business reputation.”
“Versace seeks to bring an end to Fashion Nova’s latest brazen attempt at copying the work of yet another famous and world-renowned designer.”
Fashion Nova is yet to make an official statement regarding the claims.