Fashion label, Desirée Iyama might you be a year old, but its, by no means, holding back on competing with the big boys in creating signature designs for the fashionable African woman.
Founded in 2016 by the eponymous designer, Desirée Iyama, the goal for the young dressmaker is to create a brand with the sophisticated and feminine, yet playful and effortlessly stylish woman in mind. “Our iconic ready-to-wear clothes and bags are instantly recognisable to the burgeoning community of women who enjoy them for their contemporary distinct impact and enduring appeal,” Iyama says.
The designer also reveals the inspiration behind her collections: Western influences with an emphasis on sharp tailoring, clean silhouettes and attention to detail.
To launch the official store, an exclusive event was held in Lagos in July 2016, where she displayed her Spring/Summer 2017 collection to editors, journalists, bloggers and celebrity guests.