The British Fashion Council has launched an initiative with the aim to support fashion designers whose businesses have been affected by the Coronavirus pandemic – the Covid Crisis Fund.
Through its charity, the BFC Foundation, the council is making £1 million of emergency funds available, majority of which will go directly to supporting designer businesses, while a portion will be alloted to fashion students.
This fund was made available by pooling a number of BFC grants, which usually go towards aiding the growth of fashion businesses. The council has however highlighted that though the sum is substantial, there is still a lot more that can be done, hereby appealing to the UK government for more support, as well as encouraging private individuals to make donations.
In an official statement, Chief Executive of the BFC, Caroline Rush said, “Now more than ever, we are committed to support the businesses and people that make up our industry.”
“With the BFC Foundation Covid Crisis Fund and the donations raised, our hope is to support those British businesses that need additional subsidies, beyond government stimulus available, to address their most urgent challenges.”