In addition to a large and loyal fanbase and a successful career, the 31-year old singer and songwriter is the face of a new Calvin Klein underwear and Calvin Klein jeans campaign (dubbed “Our Family: #MyCalvins”). It features Solange and a crew of fellow musicians she handpicked herself, including Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness. Shot by photographer, Willy Vanderperre and overseen by the brand’s chief creative officer, Raf Simons, the cast wear all featured wearing core styles of Calvin Klein underwear and denim.
In 2014, Calvin Klein launched the #MYCALVINS campaign and in a refresh of last year, we saw stars like Justin Bieber and Frank Ocean to FKA Twigs, Kendall Jenner, and Zoë Kravitz strip down too. The message of the “Our Family: #MYCALVINS” campaign puts a focus on family, the bond formed, and unity among strong individuals. It’s also the first time Calvin Klein has launched a digital-first ad campaign, skipping the print launch in favor of a social push.