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SAVAGE X FENTY’S FIRST DESIGNER COLLECTION IS THE KIND OF HEAT WE NEED RIGHT NOW

Adam Selman, the designer who created Rihanna’s iconic 2014 CFDA Awards (a blush pink crystal net dress), has teamed up with the fashion-preneur to create an entire line of women’s underwear we can’t help but gasp (and sometimes blush, even) at. But anyone who is familiar with Rihanna’s work knows that it’s not just underwear – it’s a statement on womens’ innate sensuality and sexuality. In anticipation of V-Day, women everywhere can now shop these delicious designs to add some playful, sexy pieces to their lingerie wardrobe.

Speaking on the collaboration with a man who’s being called “the industry’s buzziest designer”, Rihanna says, “I couldn’t imagine anyone other than Adam [Selman] for Savage X Fenty’s first designer collaboration. Adam is everything the brand stands for – fun, playful, sexy.” Selman is also a firm believer in the idea that lingerie should be frisky and expressive. 

“Lingerie is something I’ve always wanted to design, so many of my collections have been influenced and inspired by lingerie detailing and fabrics, so I jumped at the chance when Rihanna approached me to collaborate with Savage X Fenty.”

For as low as $20, this new collection offers everything from bralettes and thongs, to long slips and comfy nightwear, and Savage X Fenty conveniently ships its products to over 200 countries. CEO, Rihanna says the company maintains its goal to create “sexy pieces that empower and make you feel confident,” celebrating fearlessness, confidence and inclusivity.

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