Nigerian Photographer, artist and stylist Daniel Obasi worked in partnership with Vlisco created a short film showcasing wax prints and street fashion in an “afro-futuristic” landscape of Lagos. For the Vlisco&co Lagos event, Vlisco collaborated with, among others, Daniel Obasi. Obasi created the narrative ‘An Alien in town’. The afro-futuristic short film follows two stylishly clad humans who take on the responsibility of teaching a new found alien how to fit in within the Lagos metropolis. From eating local dishes to visiting a hair salon to becoming a fashion model, their new out-of-this-world friend fits right into this bustling, colourful metropolis.
‘The challenge Vlisco as a fashion brand faces in trying to connect with the modern African generation. Primarily, Vlisco is heavily centred around African traditional aesthetics and somehow over the years became a household name. I remember growing up to seeing my mother and her sisters and friends lavishly dressed in Vlisco prints to parties, church, etc. It was a defining fashion and class statement within African families but what changed? Why has Vlisco been replaced with other fabrics, and how can this decade’s old brand be possibly relevant once again to this modern generation; led to us developing an idea of a Fashion film that draws the past and present into an Afro-futuristic space that’s open to a lot of interpretations. It was really about building on the idea of having a stranger who has no idea what African fashion is or what it is like to be in Lagos to live through that in a very simple everyday scenario that is completely relatable’, Daniel Obasi shared about his short-film shot in both Lagos & Ogun state. Watch the video above and let us know your thoughts.
Art direction, photography & styling: Daniel Obasi|Models: Rebecca Fabunmi, Oke Tobi Subomi and Benita Ango|Videography: Ugo Oparadike|Videography assistant: Deji Adekoya|Production Assistant: Ifeoma Kalu|Composer: Emmanuel Ejidike|Editor: Matuluko Robert|Make-up: Lauretta Orji|Hair: Happiness Okon