Following the international launches in Paris, New York, Dubai amongst others, Lancôme – the French leader in cosmetics continues raise the bar in the Nigerian market with the official launch of its new fragrance, IDÔLE. The brand hosted millennials ranging from influencers, models, socialites, and style icons to an exclusive vibrant, colorful event at Rue80 in Victoria Island.
Fronted by Zendaya Coleman, the scent is inspired by this new generation of women with a name that reflects the ‘strength’ of this cohort and a flacon designed for travel.
The bubbly MC, Tomike Adeoye welcomed guests, and gave a brief overview of the fragrance before introducing Suzie Meyer, Lancôme Product Manager New Markets to take the stage. Suzie shared inspiring videos showcasing Zendaya and other young power houses with the audience and spoke about how Lancôme is passionate about empowering young women who are flouting normalcy and readdressing success.
Suzie proceeded to unveil Ore Ogunbiyi, Special Adviser & Speech Writer to The Vice President of The Federal Republic of Nigeria, Chidera Udeh, winner of Sisi Oge 2018, Top Model & multi award winner, and Stephanie Moka, YouTuber & influencer as the local partners of IDÔLE as they iconise, inspire, impress and embody the values and objectives of Lancôme’s latest fragrance.
Hazem Zahrouni, Retail & Education Manager L’Oréal Luxe, talked about the inspiration behind IDÔLE and the three female perfumers, Shyamala Maisondieu, Adriana Medina, and Nadège Le Garlantezec, who selected sustainably-sourced Isparta Rose petal essence from Turkey, Centifolia rose, bergamot, accords of pear, and India jasmine grandiflorum for the blend, concluding his presentation by giving 3 lucky guests the opportunity to win bottles of the fragrance.
Describing the fragrance and its brand story, Paris based Global President of Lancôme, Françoise Lehmann explains, “the new generation is questioning the status quo, breaking free from tradition and redefining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time.”
Vanessa Azar, Head L’Oréal Luxe West Africa added, “Collaborative initiatives with local industry leaders enhance the vision of luxury in Africa which is right for business and an honorable thing to do.”
Other attractions on the rooftop included a perfume bar where the fragrance was displayed for guests to purchase, an engraver to personalise guests bottles, and guests danced the night away to the tune of award winning prominent House music DJ, Oluwabruce.
IDÔLE is now available for purchase at Essenza, Montaigne Place and Spar stores nationwide.