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SERENA WILLIAMS WANTS YOU TO HAVE A RED HOT SUMMER IN HER ALL-INCLUSIVE DESIGN

For the ‘S’ woman who is “smart, stylish, silly, spontaneous, sassy, sure and sophisticated”, Serena has designed an all-inclusive red dress that fits every body type. The twist front red dress is available in various sizes from ‘XS’ to ‘3XL’ and is targeted at making every woman stylish and comfortable irrespective of their body type.

Williams, took to her Instagram page to announce the release of this collection; the release video also features 6 other women alongside Serena to speak on how they feel wearing the Red twist-front dress, one of them says it makes her “feel spicy like Jalapeño” another says she “feels curvy, it gives me cleavage”. Serena started off in the campaign saying how different we all are with our personalities, traits and looks, she mentions the need to bring our personalities out.