Over the years Swedish design house H&M has collaborated with a slew of high fashion brands like Balmain, Kenzo and Erdem on ready-to-wear collections that have brought their clothes, footwear and accessories to the general public at a lower price point. And just in time for this holiday season, the retailer is releasing it’s latest collision of colourful street-wear that’ll make a perfect gift for a daydreaming, purse-loving friend of yours, (or yourself), and it won’t break the bank either.
H&M linked up with Moschino‘s creative director Jeremy Scott to create Moschino TV X H&M and Scott gathered his family of friends to show the positivity, love and diversity at the heart of the collection. Aquaria (winner of RuPaul’s Drag Race season 10), Amiaya (twins and influencers Aya and Ami), Sakura Bready (Scott’s assistant at Moschino) and Pablo Olea (Scott’s significant other and Head of Global PR and Communications of Moschino) all starred as models in the campaign. Gigi Hadid is also featured as the face of the new line in several ads.
“Whenever I design, I think about my friends,” said Scott. “The Moschino TV H&M lookbook is like a party celebrating the fun, the pop, the creativity and the energy of the people and the collection.”
The collection certainly celebrates fun – there’s condom-package-shaped earrings, oversized denim overalls, the fluffiest faux fur jackets and plenty of Mickey Mouse prints. You can flip through the lookbook in our gallery and start saving your pennies because remember: that Moschino bag is within reach NOW!