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WILL SMITH IS MONCLER’S FACE OF ‘GENIUS IS BORN CRAZY’

Italian apparel clothing line, Moncler, has unveiled Will Smith as the face of their ‘Genius Is Born Crazy’ campaign. It is said that this is the Actor/Musician/Producer’s first-ever fashion campaign, it seems fitting as the campaign is aimed at celebrating Geniuses who were perceived as crazy until the world caught up to their talents; this would be the first in the campaign’s series which would further feature more “Crazy Geniuses”.

Will Smith is known for his iconic role on American sitcom The Fresh Prince of Bel-Air, where he played the character Will, a Philadelphia street-smart and poor teenager, who was sent by his mum to live with his uncle, aunt and cousins in their mansion located in Bel-Air. Asides from his other legendary roles and Music career, Will Smith recently through his Instagram page has decided to share his adventures, going against fear and checking his bucket list.