In 2020, vlogging has become more popular than ever and there is a science behind that. According to the research, visual aids have the highest impact on people, and with YouTube receiving over 4 billion views daily, there is plenty of room for passionate vloggers to build a lucrative career with unlimited earning potential.
If you’re just building your interest in vlogging or keen to take your vlog to the next level, here’s some handy information to know first:
Create your content around what you love
The key to success in the world of vlogging is to follow your passion and be authentic. If you create content around the things you love and have a genuine interest in, you are more likely to engage your audience in the long run. Viewers appreciate authenticity, so always ensure both you and your content stay original. If you are not personally interested in the field you are vlogging about, it will show, and your audience will soon lose their interest.
Authenticity aside, it’s also crucial to make your vlogs entertaining and unique. Your hobbies or interests will make you stand out from the crowd, so don’t hesitate to include them in your videos.
Conduct in-depth research
Analyze the vloggers you admire and the ones that are most popular in your niche. Pay close attention to the content they publish, watch for videos that received the most engagement, observe the videos’ length, the vloggers interaction with the audience and how they start and end their vlogs. All these details can help you develop and improve your vlogging style.
Also, consider what you particularly like about these vloggers, as well as what doesn’t appeal to you so much. It is useful to check what their subscribers have to say in the comment section, too.
You should never copy what others are doing, but rather develop your unique vlogging style by getting inspiration from other YouTubers’ videos and learning from their experience.
Editing your footage
As at 2019, there were more than 31 million YouTube channels out there and that number just keeps growing. So, constantly working at making your channel unique can make all the difference, and this is where the art of video editing can help you become a distinctive YouTube personality.
Go through the clips you made, and select the most interesting and entertaining ones. Creating a specific intro and/or outro for your videos adds a personal touch and differentiates you from the millions of other vloggers. The intro is one of the most recognisable elements of your videos, so go for the best intro maker to get you noticed. It’s a kind of hook within the first 15 seconds of the video that has to be enticing.
Every expert content creator will tell you that consistency is the key to becoming a successful vlogger. Whether you decide to vlog daily, weekly, or bi-weekly, you need to be consistent and upload regularly. If you submit videos consistently, YouTube will reward your channel by putting it higher in the search list. This is one of the best ways to gain new subscribers (and keep the old ones).
Make a habit of creating new content regularly and post it on time. There are very helpful social media scheduling tools, like Hootsuite, that will save you time and energy, especially if you’re publishing your content on multiple social platforms.
Storytelling makes a huge impact
Telling a story to keep your audience engaged is an art that comes naturally to some people. Luckily, you can master this skill, even if you were not born with it. Adopting storytelling techniques means creating more meaningful content; you need to be invested in the topic you are covering. As mentioned before, a real interest in the subject you are talking about will help you shine on screen.
If you want to up your game as a vlogger, find inspiration in your favourite vlogger’s work and pay attention to how they are telling the story. You can pick up fresh ideas and implement them in your work; just bear in mind that the audience likes to follow a story and they get more connected to your content through storytelling.
Don’t forget: One of the surest ways to succeed is through constant learning, hard work and dedication. All the best!