Self-care is everything nowadays, and the importance of wellness is constantly being reinforced. The rise of clean beauty products, green brands and vegan labels are dominating the beauty circuit. More women of colour are becoming conscious of the products they use for their skin and hair; gone are the days where WOC were limited for choice and subject to harsh ingredients incompatible with our delicate melanin skin or hair type.
Now, there new products being created everyday that specifically cater to Black girls’ needs, as widely diverse as they are. But with so many options, where do you start from? Here are five beauty brands I’d recommend, this year:
Luxemore London is a wellness brand with products that are vegan and natural. The brand caters for hair, skin and even beards, which the modern, groomed man will love. The British brand, which has also been established in Africa, has become popular for its 100% natural ingredients 0% silicones, sulphates and parabens. If you are looking for an organic brand that will help you look and feel your best, look no further.
Treasure Tress is the subscription service that comes in three different beauty boxes, including the ‘Mini Box,’ ‘Tween Box’ and ‘Qween Box’ – with new products to discover each month. What I love about Treasure Tress is not only the ease with which you can order, but also that it’s a hub for women of colour to learn, explore and cater for our needs. From providing fun events, to pop up shops, the brand reinforces sisterhood and a safe space for all women who strive to celebrate their authentic selves.
The natural African skincare brand, founded by Beauty entrepreneur Valerie Obaze, has successfully created a range of enriching products. Staying true to the brands ethos and using natural ingredients such as Shea Butter, the brand produces face and body oils, scrubs and butters. R&R Luxury, which has won a plethora of awards for its genuine authenticity, also caters to men and babies, which is great for mothers-to-be.
The founder behind the brand is Barbara Jacques, who strives to help women look and feel comfortable in their own skin. The ethically and environmentally friendly brand seeks to eliminate harsh additives and only uses organic products in creating its moisturisers, face cleansers, body oils and more. Jacqs was birthed in 2012 from Jacques’ personal experiences: finding out she had an ovarian tumour during her first pregnancy. She hopes not only to help women look good but also educate them on the importance of wellness through a healthy lifestyle.
Bourn Beautiful Naturals, a Black-owned company founded by Kadian Pow, is a vegan-friendly, conscious wellness brand that creates handmade products. The British brand specialises in natural curly, coily and kinky hair and sensitive skincare products. With the able to shipp products to destinations worldwide, the BBN tribe keeps growing, teeming with women who are invested in sustainable living.