It’s always difficult to change the existing power structure, but like it or not, change is coming for the cable television industry, in the form of Arcadia Premium Television on Startimes Channel 176. The companies that adapt and innovate will become the leaders of tomorrow and Arcadia Premium Television is poised to do just that.
In anticipation of the official launch of Arcadia Premium TV set to hold in June 2019, its founders, Olamide Yousuph and Akintunde Marinho hosted journalists to a roundtable on Tuesday, 9th April at The Radisson Blu Anchorage, Victoria Island.
The Media conference opened with a welcome address by Olamide Yousuph, Co-founder and COO, Arcadia Premium TV, followed by a brief introduction of Arcadia Premium TV and its services.
With the success of telling the African story through the Mobile TV platform, Arcadia was propelled to create premium entertainment on Cable TV for a wider and diverse audience producing content ranging from Music, Sports, Movies, Comedy, Fashion & Lifestyle, amongst other premium content.
Arcadia is changing the TV experience by creating engaging content, telling powerful stories whilst merging the digital and terrestrial world seamlessly. With a strong and varied catalogue of shows, the audience have variety of shows such as: Serious Banta, Kitchen Dash, My Hustle, Arcadia Live on The Red Carpet, Life Sex and relationship, a dating show ‘I’m available’, the DIY Slab and much more; programming that takes a fresh take on television as we know it.
“We are producing 19 original titles that you have not seen anywhere else before and this is something that is very new. We have international content partners like Sony, Universal, HBO that we are in contact with to help with international content. However, the drive is to develop an inventory of original content from Africa, not just Nigeria. We are looking at content from South Africa, Ghana, Uganda and Kenya.” Akintunde Marinho, Co-Founder Arcadia Premium TV shared.
In a bid to create world-class content, Arcadia Premium TV has been on an exciting process of working, re-working and executing effective strategies aimed at providing amazing entertainment without sacrificing on quality. One of which is, developing exclusive rights to some of the world’s most celebrated films.
“When it comes to collaborations, we are always open to it. There’s always going to be consistency in the quality of shows we air. Although we had to change the names of some of the shows we were airing on our web portal because they didn’t really fit television style, but the theme and quality remains.”. Olamide Yousuph Chief Operations Officer added.
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