Activist and model Adwoa Aboah revealed the third part of her photo project with Burberry shot by Juergen Teller and this time it’s more personal than ever. In a touching Instagram post, the supermodel shared a photo of her and her family in Ghana where the campaign was shot. In the image, she and four women including her grandmother and aunts are shown wearing traditional Ghanaian dresses designed by her aunt but made of vintage Burberry fabrics. In the caption, Adwoa shares her relationship to her heritage in Ghana where her father was born, and how it has shaped her.
Adwoa writes in the post, “Going home, back to the motherland. A place where I felt like an outsider but always wanted to belong. Growing up differently, never knowing the mother tongue.” She goes on to talk about how most people have only seen one side of Ghana, and how she now wants to put a spotlight on the beautiful country. She goes on, “I want the world to know that there are two families, both that mean the world to me, two sides to my story. I want the world to see the beauty and Ghana to have that moment in the light, one that it has always deserved. I have been claimed by Ghana, told to go and show the world, make them proud. I belong. So that’s what this is, a message of love and pride to my family and the people of Ghana.”
Her work on this project and posts about it are a great example of how fashion can truly lead the way in cultural appreciation, allowing people to tell their own stories through history and style.