For Spring Summer 2019, J&M Davidson embarks on a Moroccan voyage with a collection inspired by the country’s exotic colours, distinct architecture and bustling bazaars. The resulting designs are imbued with the spirit of a luxurious traveller of the past who would dress up to travel.
Vibrant brights – Majorelle Blue, Cosmos Pink, Avocado Green and Acacia Yellow – embolden this season’s accessories, and evoke Marrakesh’s luscious Jardin Majorelle, which was famously bought by Yves Saint Laurent in 1980.
Handbag shapes subtly mirror Moroccan architecture – the half-moon Arca bag references layered arches, while the Coura’s central handle echoes the distinct keyhole cut-away that punctuates many buildings. A drop-waisted dress is crafted from a glistening gold and red silk – a nod to the shimmering metallics synonymous with mosaics. A muted palette of neutrals – camel, ivory, powder grey and sand – conjures the colours of the Moroccan landscape, creating easy pieces that integrate effortlessly into an everyday wardrobe.
Traditional Moroccan embellishments – tassels and ties – add feminine charm to romantic peasant blouses and bohemian maxi dresses, while the pom-pom offers a playful flourish to this season’s new Liberta handbag.
The collection is also characterised by the unexpected – bags that appear to be simple totes convert to clutches and bum-bags, while the clever use of gathering and drawstrings result in artful draping for this season’s key dresses. Balloon shapes, seen in both sleeves and skirts, create contemporary proportions with a distinct nod to Seventies styling. A striped fabric, used to striking effect on a dress, appears to be woven, but on closer inspection is a luxurious Liberty silk.
While the points of inspiration may flavour the collection with a bohemian feel, the designs are inherently luxurious – from the butter-soft leathers to the bold, yet understated, cuts. These luxury touches – thanks to the easy-to-wear silhouettes, and discreet detailing – do not imbue the pieces with a formality or stiffness but lend Spring Summer 2019 an air of breezy elegance.
Click on the gallery for the stunning lookbook
Photographer: Joseph Molines|Art Direction: Benjamin Grillon|Stylist: Danielle van Camp|Model: Nica Mestres